Why businesses should go green with solar power
Posted on 27 Mar, 2017 in Solar Power
The future is inescapably green. As solar power is quickly becoming the cheapest form of electricity generation, according to Bloomberg, the adoption of sustainable business practices is sure to skyrocket and transform the global economy for the better.
However, the positives of a 'greening' economy go beyond reducing energy bills. Savvy businesses have realised that consumers, especially the younger generations, have a high interest in businesses with a 'green' label, a global shift in what people are prepared to pay for goods and services.
Fitting out your businesses with an RK Solar system is a great first step in helping your business 'go green'. In this article, we'll look at why a move to solar can not just save money, but can actually boost your business in the eyes of your consumers.
Solar power: savings from day one
Setting your business apart from competitors by going green with a solar panel system is a great way to save money, says the Queensland Government.
By taking advantage of solar energy, businesses can save up to 80 per cent on their electricity bill. With financing packages available, businesses can save money from day one, freeing up cash which can be reinvested into other areas of the business.
The rise of the 'conscious consumer'
'Going green' connects with a new age of consumers. Establishing your business as 'green' (environmentally-friendly), ties in with an emerging trend on how consumers choose to buy goods and services.
Gen Y are passionate about consuming from sustainable and environmentally-friendly businesses.
Globally, around half of online consumers say they're willing to pay more for services and products produced by companies with an ecological conscience and positive environmental impact, reports global consumer survey company Nielsen.
"Brands that establish a reputation for environmental stewardship among today's youngest consumers have an opportunity to not only grow market share but build loyalty among the power-spending millennials of tomorrow, too," says Grace Farraj, SVP, Public Development and Sustainability, Nielsen.
Gen Y are even more passionate about consuming from sustainable and environmentally-friendly businesses, reports NZ Independent News Media Scoop. Over 60 per cent of Gen Y consumers are willing to pay more from sustainable and ethically sourced businesses, so solar power is a great first step in connecting with these potential customers.
To find out more about how RK Solar and Consulting Services can help your business save money and reach out to a new generation of consumers, get in touch with our team today.